Leidy EstefhanyLatina Content Creator
“I wasn't born knowing how to put myself first. I learned.” All content is produced in Spanish for a Spanish-speaking audience across the U.S. and Latin America.
Highest-reach reel of the month — 9,180 plays on an 8.6K account.
Unpaid. Bought it herself.
The short version
This is not a beauty account. It is a storytelling account that sells beautifully.
Dominican-born, Long Island–based, speaking to Spanish-speaking women who moved, worked, and rebuilt themselves — across the U.S. Hispanic market and all of Latin America. The audience does not scroll past. They comment, they reply, and they buy what she actually uses.
Reach
Three platforms, one audience
Lifetime views
1.15M
On YouTube alone, with 80,692 added in the last 90 days.
Avg. reel reach
4,180
Plays per Instagram reel — 49% of her follower count, meaning most views come from outside the audience.
Engagement rate
6.5%
Likes and comments against actual views. Against followers it reads 3.2%.
Avg. watch time
7:37
Minutes per YouTube view. Long-form attention, not just a swipe.
Audience
Women 25–44 who buy in Spanish
Verified YouTube analytics, March through September 2026. Instagram and TikTok skew the same direction, slightly younger.
Age
62.7% sit in the 25–44 bracket — peak spending years for beauty, wellness, and financial products.
Gender
Nearly nine in ten viewers are women, concentrated in one age band. That is a targeting profile, not a general audience.
Top markets
Share of views across her top ten markets. U.S. viewers watch 7:14 per video on average; Mexico, 7:53.
The work
Watch what the content already does
Every reel below is organic and unpaid. Nobody briefed her, nobody paid her, and the numbers still landed. Press play.
Fit
Categories that already live in the content
These are not categories she would like to work in. They are categories already appearing in her feed, unpaid.
Beauty & Skincare
Acne scarring, deep-skin shade matching, and getting ready as a form of self-respect rather than correction.
Already organic: Topicals · Huda Beauty ambassador
Wellness & Wearables
Sleep, recovery, gym footage four to five days a week, body recomposition tracked honestly.
Already organic: Oura Ring — her top-reach reel
Financial & Fintech
Credit, APR and APY, banking as an immigrant, veteran benefits. Explained in Spanish by someone who ran a bank branch.
Credentials: Army veteran · MBA · former Branch Manager
Activewear & NYC Local
Gym and street footage in Long Island and Manhattan, geotagged, with a look that reads editorial rather than athletic catalog.
Already organic: weekly gym and NYC content
Investment
Rates
All figures in USD, per deliverable, for a single brand in a single campaign.
| Deliverable | Rate |
|---|---|
| Instagram Reel | $350 – $600 |
| TikTok video | $350 – $600 |
| Reel + TikTok, cross-posted | $600 – $950 |
| Story set — 3 frames with link | $150 – $250 |
| YouTube integration — 60 to 90 seconds | $600 – $1,000 |
| YouTube dedicated video | $1,500 – $2,500 |
| UGC / brand-owned asset, no posting | $300 – $500 |
| Monthly package — 3 posts, multiplatform | $1,500 – $2,500 |
Add-ons and terms
- Paid usage rights — +30% of the deliverable fee, 3 months. Renewable.
- Whitelisting / Spark Ads — +40%, 30 days.
- Category exclusivity — +20%, 30 days from post date.
- Rush delivery under 5 business days — +25%.
- Financial and fintech campaigns are quoted at 1.5× the ranges above, reflecting compliance review and the credentialed voice required.
- Perpetual usage rights are not offered. Every license is term-limited and renewable.
- Organic-first policy — she only accepts products she would buy. That is why the unpaid posts perform.
Let's work
Send the brief.Or just ask what would actually work.
Open to single campaigns, multi-month ambassadorships, and product seeding. Fastest answers come by email.
Current partnerships — Huda Beauty ambassador · Gist founding ambassador
Instagram figures are drawn from the twelve most recent reels as of 18 September 2026 (50,162 combined plays, 2,798 likes, 458 comments). YouTube subscriber, view, age, gender, and geography figures come from the channel's own YouTube Analytics for 18 March through 18 September 2026. Market shares are expressed as a portion of the top ten markets by views. Reels are embedded live from Instagram and reflect current counts. Original captions are shown translated from Spanish. TikTok follower count is self-reported.
